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NEW SERIES: How To Make Attention Grabbing B2B Formats

NEW SERIES: How To Make Attention Grabbing B2B Formats

We're making a new B2B Format at Storythings, and we're going to share what we're doing every step of the way.

Matt Locke
Matt Locke
B2B Prototyping part 8: How to build a prototyping culture in your team

B2B Prototyping part 8: How to build a prototyping culture in your team

The last part of our series looks at how to move from doing prototypes as one offs to making them a core part of how your team works

Matt Locke
Matt Locke
B2B Prototyping part 7: How prototyping saves you time and money

B2B Prototyping part 7: How prototyping saves you time and money

The seventh part of our series answers the biggest question stopping people from prototyping - can we afford to do it?

Matt Locke
Matt Locke
B2B Prototyping part 6: How to kill your darlings

B2B Prototyping part 6: How to kill your darlings

The sixth part of our series looks at one of the trickiest decisions to make - when to kill a format that doesn't seem to be working.

Matt Locke
Matt Locke
B2B Prototyping part 5: How to scale your prototypes

B2B Prototyping part 5: How to scale your prototypes

The fifth part of our series looks at how to scale a prototype, and why scale is sometimes a scary concept.

Matt Locke
Matt Locke
B2B Prototyping part 4: How to measure attention and engagement

B2B Prototyping part 4: How to measure attention and engagement

The fourth in our series on building a B2B prototyping culture looks at how to measure humans, not platforms

Matt Locke
Matt Locke
B2B Prototyping part 3: How to test your prototypes

B2B Prototyping part 3: How to test your prototypes

The third in our series on building a B2B prototyping culture looks at how to test prototypes, and why you might be asking the wrong questions.

Matt Locke
Matt Locke
B2B Prototyping part 2: How to collaborate

B2B Prototyping part 2: How to collaborate

The second in our new series on how to improve your B2B marketing with prototyping looks at how collaboration is essential to good prototyping, but it isn't always smooth sailing...

Matt Locke
Matt Locke
B2B Prototyping part 1: How do you find the time?

B2B Prototyping part 1: How do you find the time?

The first in our new series on how to improve your B2B marketing with prototyping covers how to make the time to prototype when you're feeling swamped. And we're all feeling swamped, right?

Matt Locke
Matt Locke
NEW SERIES: How Prototyping Makes Your B2B Marketing Better

NEW SERIES: How Prototyping Makes Your B2B Marketing Better

Our new series on how to save money and create better content through prototyping

Matt Locke
Matt Locke
STAY HUMAN - Stopping Engagement Entropy Rot

STAY HUMAN - Stopping Engagement Entropy Rot

In the last part of our guide to making B2B marketing stand out from the crowd, we look at what to do when your campaigns are met with nothing but tumbleweed...

Matt Locke
Matt Locke
STAY HUMAN - Breaking out of Risk Aversion Paralysis

STAY HUMAN - Breaking out of Risk Aversion Paralysis

In the sixth part of our guide to making B2B marketing stand out from the crowd, we explain how to make it easy to try something new

Matt Locke
Matt Locke
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