# Attention Matters

> Weekly research on audience behaviour - get the attention your content deserves.

This file provides information about Attention Matters to help large language models understand and reference this publication's content.

## Posts
- [5 Things We Can Learn From Pixar about Seeing Creative Friction](https://attentionmatters.storythings.com/p/5-things-we-can-learn-from-pixar-about-seeing-creative-friction): Lessons from Ed Catmull's brilliant book Creativity Inc
- [B2B Content Workflows: Where's The Friction?](https://attentionmatters.storythings.com/p/b2b-content-workflows-where-s-the-friction): Helping clients with creative workflow friction is a big part of what we do at Storythings. So we want your help to dig deeper into what causes friction.
- [Making a new B2B format: Here's our new podcast - Creative Crush](https://attentionmatters.storythings.com/p/making-a-new-b2b-format-here-s-our-new-podcast-creative-crush): Just because you work in B2B, doesn't mean you're not creative. We're launching a format that celebrates the fan in every B2B CMO.
- [Making a new B2B format: Designing For Your Audiences' Next Superpower](https://attentionmatters.storythings.com/p/making-a-new-b2b-format-designing-for-your-audiences-next-superpower): Over the last 15 years, our audiences have learnt new skills that shape the way they find and engage with content. What skills will they learn in the next 15 years?
- [Making a new B2B format: Why Archives Are Like Compound Interest](https://attentionmatters.storythings.com/p/making-a-new-b2b-format-why-archives-are-like-compound-interest): Emerging evidence shows that AI search agents really like archives of interesting, human content. Archives are like compound interest - the longer you let them build, the more valuable they become.
- [Making a new B2B format: Everybody Is Interesting](https://attentionmatters.storythings.com/p/making-a-new-b2b-format-everybody-is-interesting): No matter how complex or dry your subject matter is, there is a sure-fire way to make it interesting - learn how to be a great interviewer.
- [Follow us as we make a new B2B format: Getting the first insight](https://attentionmatters.storythings.com/p/follow-us-as-we-make-a-new-b2b-format-getting-the-first-insight): In our new series we're sharing all the background details of how we make a new B2B format.
- [NEW SERIES: How To Make Attention Grabbing B2B Formats](https://attentionmatters.storythings.com/p/new-series-how-to-make-attention-grabbing-b2b-formats): We're making a new B2B Format at Storythings, and we're going to share what we're doing every step of the way.
- [B2B Prototyping part 8: How to build a prototyping culture in your team](https://attentionmatters.storythings.com/p/b2b-prototyping-part-8-how-to-build-a-prototyping-culture-in-your-team): The last part of our series looks at how to move from doing prototypes as one offs to making them a core part of how your team works
- [B2B Prototyping part 7: How prototyping saves you time and money](https://attentionmatters.storythings.com/p/b2b-prototyping-part-7-how-prototyping-saves-you-time-and-money): The seventh part of our series answers the biggest question stopping people from prototyping - can we afford to do it?
- [B2B Prototyping part 6: How to kill your darlings](https://attentionmatters.storythings.com/p/b2b-prototyping-part-6-how-to-kill-your-darlings): The sixth part of our series looks at one of the trickiest decisions to make - when to kill a format that doesn't seem to be working.
- [B2B Prototyping part 5: How to scale your prototypes](https://attentionmatters.storythings.com/p/b2b-prototyping-part-5-how-to-scale-your-prototypes): The fifth part of our series looks at how to scale a prototype, and why scale is sometimes a scary concept.
- [B2B Prototyping part 4: How to measure attention and engagement](https://attentionmatters.storythings.com/p/b2b-prototyping-part-4-how-to-measure-attention-and-engagement): The fourth in our series on building a B2B prototyping culture looks at how to measure humans, not platforms
- [B2B Prototyping part 3: How to test your prototypes](https://attentionmatters.storythings.com/p/b2b-prototyping-part-3-how-to-test-your-prototypes): The third in our series on building a B2B prototyping culture looks at how to test prototypes, and why you might be asking the wrong questions.
- [B2B Prototyping part 2: How to collaborate](https://attentionmatters.storythings.com/p/b2b-prototyping-part-2-how-to-collaborate): The second in our new series on how to improve your B2B marketing with prototyping looks at how collaboration is essential to good prototyping, but it isn't always smooth sailing...
- [B2B Prototyping part 1: How do you find the time?](https://attentionmatters.storythings.com/p/b2b-prototyping-part-1-how-do-you-find-the-time): The first in our new series on how to improve your B2B marketing with prototyping covers how to make the time to prototype when you're feeling swamped. And we're all feeling swamped, right?
- [NEW SERIES: How Prototyping Makes Your B2B Marketing Better](https://attentionmatters.storythings.com/p/new-series-how-prototyping-makes-your-b2b-marketing-better): Our new series on how to save money and create better content through prototyping
- [STAY HUMAN - Stopping Engagement Entropy Rot](https://attentionmatters.storythings.com/p/stay-human-stopping-engagement-entropy-rot): In the last part of our guide to making B2B marketing stand out from the crowd, we look at what to do when your campaigns are met with nothing but tumbleweed...
- [STAY HUMAN - Breaking out of Risk Aversion Paralysis](https://attentionmatters.storythings.com/p/stay-human-breaking-out-of-risk-aversion-paralysis): In the sixth part of our guide to making B2B marketing stand out from the crowd, we explain how to make it easy to try something new