STAY HUMAN - How to Avoid the B2B Zombie Apocalypse

Welcome to Attention Matters, the newsletter from Storythings which gives you practical insights and tools on how to tell better stories and grow your audiences’ attention.

It’s a new year, and we are massive optimists at Storythings, so despite the challenging conditions and gloomy weather, we’re hugely excited to start another year of telling great stories.

In our last post, we teased a new campaign we’re launching to encourage B2B marketers to stand out from the crowd, and avoid the B2B zombie apocalypse. We shared a reading list that inspired the campaign, and it’s become one of our most popular newsletters so far, with a 60% open rate and 12% click rate, which anyone running a newsletter will now are really impressive nnumbers.

To launch the campaign, we’ve produced a fun guide, with actual practical tips, to:

1 - help you spot the signs you might be becoming a B2B brand zombie
2 - explain how the algorithm apocalypse has eaten your brand’s brains
3 - share our manifesto to fight zombie-fication and STAY HUMAN!

We’ve had a lot of fun coming up with the guide, and over the next few weeks we’ll be going deeper and sharing more practical tips and case studies of how great B2B brands STAY HUMAN.

We’re launching the guide as part of a new campaign next week, but if you want to get a sneak preview of the guide, hit reply to this email and we’ll send you the link now. As you already subscribe to Attention Matters, you’re smart enough to recognise the signs of becoming a B2B zombie. But it would be good to get the guide and share it with your friends, just in case they are at risk.

To whet your appetite, here’s a couple of sneak previews from the guide:

As you can see, we’ve been having a lot of fun learning about the world of B2B zombies, but also making sure there are lots of practical advice as well. This would make a great fun session for your team, and give them lots of creative stimulation to start the year, so if you want to talk to us about presenting the guide to your team, hit reply and we’d love to talk!

If you found this valuable, we’d love to hear from you! Please reply to this email to get in touch, or share the article on Linkedin tagging Storythings.

Matt