Attention Matters

The latest insights on audiences and attention from the Storythings Research team. Join our thousands of subscribers, and find out how to get the attention your content deserves.

Want to know how to get attention? Dive into our archive ⬇️

STAY HUMAN - A Reading List

STAY HUMAN - A Reading List

In 2025 we're launching a new campaign to make B2B marketing more human. Here's a reading list of our research so far.

Matt Locke
Matt Locke
How To Build More Human B2B Personas

How To Build More Human B2B Personas

Your ideal customer is more than just a profile - you need to understand the broader context around their decision making

Matt Locke
Matt Locke
How To Find Your Story Part 6: How to Grow Audiences and Impact

How To Find Your Story Part 6: How to Grow Audiences and Impact

In the sixth part of our series, we look at why marketing teams are so siloed, and how measuring impact can be the thing that brings them together.

Matt Locke
Matt Locke
How To Find Your Story Part 5: How to build a sustainable workflow for story formats

How To Find Your Story Part 5: How to build a sustainable workflow for story formats

In the fifth part of our series, we tackle the most important factor in the success of a story format - workflow.

Matt Locke
Matt Locke
How To Find Your Story Part 4: How prototyping stories can save you money and reduce risk

How To Find Your Story Part 4: How prototyping stories can save you money and reduce risk

In the fourth part of our series, we explore the one thing the media industry does better than marketing - development.

Matt Locke
Matt Locke
How To Find Your Story Part 3: Using Formats To Turn Prospects Into Loyal Audiences

How To Find Your Story Part 3: Using Formats To Turn Prospects Into Loyal Audiences

In the third part of our new series, we nerd out about story formats, and why they are so essential for keeping people's attention.

Matt Locke
Matt Locke
How To Find Your Story Part 2: Finding Unique Stories That Bring Your Brand To Life

How To Find Your Story Part 2: Finding Unique Stories That Bring Your Brand To Life

In the second part of our new series, we share two simple tips for finding unique and interesting stories

Matt Locke
Matt Locke
How To Find Your Story Part 1: The Reasons Why B2B Marketing Has Become So Generic

How To Find Your Story Part 1: The Reasons Why B2B Marketing Has Become So Generic

In the first part of our new series, we explain why so much of B2B marketing looks and feels so flat.

Matt Locke
Matt Locke
How To Find Your Story - new series starting next week!

How To Find Your Story - new series starting next week!

We're launching a new series sharing all our years of experience in story-finding, and explaining why story-finding is not the same as story-telling

Matt Locke
Matt Locke
The B2B attention challenge : How to be the leader of an emerging sector

The B2B attention challenge : How to be the leader of an emerging sector

If you want to be a leading voice in an emerging sector, the key is creating the rhythm that brings it together

Matt Locke
Matt Locke
The B2B attention challenge : How going niche will help you bring focus to a diffuse sector

The B2B attention challenge : How going niche will help you bring focus to a diffuse sector

If your sector is diffuse and unconnected, the trick is not to go broad, but to go niche.

Matt Locke
Matt Locke
The B2B attention challenge : Why repositioning your brand is about stories, not campaigns.

The B2B attention challenge : Why repositioning your brand is about stories, not campaigns.

Your brand is not a logo, it's a social construct - if you want to change it, you need to create stories people will share.

Matt Locke
Matt Locke
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