Attention Matters

Tthe latest insights on audiences and attention from the Storythings Research team. Join our thousands of subscribers, and find out how to get the attention your content deserves.

Want to know how to get attention? Dive into our archive ⬇️

Get the Message: How To Find Your Next Audience

Get the Message: How To Find Your Next Audience

The best way to build a large audience is by combining lots of small ones

Matt Locke
Matt Locke
Get the Message: The Attention Pattern Spectrum

Get the Message: The Attention Pattern Spectrum

Sharing our Storythings model for understanding audience attention patterns

Matt Locke
Matt Locke
Get the Message: Distribution & Attribution

Get the Message: Distribution & Attribution

As social platforms become walled gardens, can we trust the claims they make about results for both distribution and attribution?

Get the Message: Distribution & Attribution (web)

Get the Message: Distribution & Attribution (web)

As social platforms become walled gardens, can we trust the claims they make about results for both distribution and attribution?

Get the Message: How Often People Listen to Podcasts

Get the Message: How Often People Listen to Podcasts

Unpacking the big messages from SXSW 2024

Broken: Rule 5 - Build your own archive

Broken: Rule 5 - Build your own archive

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Rule 4 - Build content formats that become habits

Broken: Rule 4 - Build content formats that become habits

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Rule 3 - Find your niches

Broken: Rule 3 - Find your niches

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Rule 2 - Focus on value propositions, not your brand

Broken: Rule 2 - Focus on value propositions, not your brand

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Rule 1 - Focus on audiences, not platforms

Broken: Rule 1 - Focus on audiences, not platforms

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Five rules to succeed in the next era of content discovery

Broken: Five rules to succeed in the next era of content discovery

How to think about audience growth when traffic and AI search will make your work harder

Broken: Part 3 - Search Engine Traffic is Broken

Broken: Part 3 - Search Engine Traffic is Broken

It’s time to adapt.

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