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Making a new B2B format: Everybody Is Interesting

Dec 3, 2025

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7 min read

Making a new B2B format: Everybody Is Interesting

No matter how complex or dry your subject matter is, there is a sure-fire way to make it interesting - learn how to be a great interviewer.

Matt Locke
Matt Locke
Follow us as we make a new B2B format: Getting the first insight

Nov 19, 2025

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6 min read

Follow us as we make a new B2B format: Getting the first insight

In our new series we're sharing all the background details of how we make a new B2B format.

Matt Locke
Matt Locke
NEW SERIES: How To Make Attention Grabbing B2B Formats

Oct 29, 2025

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3 min read

NEW SERIES: How To Make Attention Grabbing B2B Formats

We're making a new B2B Format at Storythings, and we're going to share what we're doing every step of the way.

Matt Locke
Matt Locke
B2B Prototyping part 8: How to build a prototyping culture in your team

Aug 6, 2025

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10 min read

B2B Prototyping part 8: How to build a prototyping culture in your team

The last part of our series looks at how to move from doing prototypes as one offs to making them a core part of how your team works

Matt Locke
Matt Locke
B2B Prototyping part 7: How prototyping saves you time and money

Jul 23, 2025

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9 min read

B2B Prototyping part 7: How prototyping saves you time and money

The seventh part of our series answers the biggest question stopping people from prototyping - can we afford to do it?

Matt Locke
Matt Locke
B2B Prototyping part 6: How to kill your darlings

Jun 27, 2025

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10 min read

B2B Prototyping part 6: How to kill your darlings

The sixth part of our series looks at one of the trickiest decisions to make - when to kill a format that doesn't seem to be working.

Matt Locke
Matt Locke
B2B Prototyping part 5: How to scale your prototypes

Jun 11, 2025

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9 min read

B2B Prototyping part 5: How to scale your prototypes

The fifth part of our series looks at how to scale a prototype, and why scale is sometimes a scary concept.

Matt Locke
Matt Locke
B2B Prototyping part 4: How to measure attention and engagement

Jun 4, 2025

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9 min read

B2B Prototyping part 4: How to measure attention and engagement

The fourth in our series on building a B2B prototyping culture looks at how to measure humans, not platforms

Matt Locke
Matt Locke
B2B Prototyping part 3: How to test your prototypes

May 28, 2025

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9 min read

B2B Prototyping part 3: How to test your prototypes

The third in our series on building a B2B prototyping culture looks at how to test prototypes, and why you might be asking the wrong questions.

Matt Locke
Matt Locke
B2B Prototyping part 2: How to collaborate

May 21, 2025

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10 min read

B2B Prototyping part 2: How to collaborate

The second in our new series on how to improve your B2B marketing with prototyping looks at how collaboration is essential to good prototyping, but it isn't always smooth sailing...

Matt Locke
Matt Locke
B2B Prototyping part 1: How do you find the time?

May 14, 2025

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8 min read

B2B Prototyping part 1: How do you find the time?

The first in our new series on how to improve your B2B marketing with prototyping covers how to make the time to prototype when you're feeling swamped. And we're all feeling swamped, right?

Matt Locke
Matt Locke
NEW SERIES: How Prototyping Makes Your B2B Marketing Better

Apr 9, 2025

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3 min read

NEW SERIES: How Prototyping Makes Your B2B Marketing Better

Our new series on how to save money and create better content through prototyping

Matt Locke
Matt Locke
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