Archive | Attention Matters

Attention Matters
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Want to know how to get attention? Dive into our archive ⬇️

Get the Message: The Attention Pattern Spectrum

Sharing our Storythings model for understanding audience attention patterns

Matt Locke

Get the Message: Distribution & Attribution

As social platforms become walled gardens, can we trust the claims they make about results for both distribution and attribution?

Get the Message: Distribution & Attribution (web)

As social platforms become walled gardens, can we trust the claims they make about results for both distribution and attribution?

Get the Message: How Often People Listen to Podcasts

Unpacking the big messages from SXSW 2024

Broken: Rule 5 - Build your own archive

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Rule 4 - Build content formats that become habits

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Rule 3 - Find your niches

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Rule 2 - Focus on value propositions, not your brand

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Rule 1 - Focus on audiences, not platforms

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Five rules to succeed in the next era of content discovery

How to think about audience growth when traffic and AI search will make your work harder

Broken: Part 3 - Search Engine Traffic is Broken

It’s time to adapt.

Broken: Part 2 - Social Discovery is Broken

Content discovery is broken. It’s time to adapt.