Archive | Attention Matters

Archive

Broken: Rule 3 - Find your niches

Nov 29, 2023

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8 min read

Broken: Rule 3 - Find your niches

Our five-part mini-series on how to succeed in the next era of content discovery

Nov 28, 2023

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7 min read

Broken: Rule 2 - Focus on value propositions, not your brand

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Rule 1 - Focus on audiences, not platforms

Nov 27, 2023

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6 min read

Broken: Rule 1 - Focus on audiences, not platforms

Our five-part mini-series on how to succeed in the next era of content discovery

Broken: Five rules to succeed in the next era of content discovery

Nov 23, 2023

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4 min read

Broken: Five rules to succeed in the next era of content discovery

How to think about audience growth when traffic and AI search will make your work harder

Broken: Part 3 - Search Engine Traffic is Broken

Nov 8, 2023

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7 min read

Broken: Part 3 - Search Engine Traffic is Broken

It’s time to adapt.

Broken: Part 2 - Social Discovery is Broken

Oct 25, 2023

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9 min read

Broken: Part 2 - Social Discovery is Broken

Content discovery is broken. It’s time to adapt.

Broken: Part 1 - Discovery is Broken

Oct 18, 2023

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8 min read

Broken: Part 1 - Discovery is Broken

Content discovery is broken. It’s time to adapt.

5 Things About My Audience: Perry Hewitt - data.org

Aug 24, 2023

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15 min read

5 Things About My Audience: Perry Hewitt - data.org

What we know and don’t know about our audience’s attention

5 Things About My Audience: Ben Young - Nudge

Aug 10, 2023

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11 min read

5 Things About My Audience: Ben Young - Nudge

What we know and don’t know about our audience’s attention

5 Things About My Audience: Abbie Morris - Compare Ethics

Aug 2, 2023

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11 min read

5 Things About My Audience: Abbie Morris - Compare Ethics

What we know and don’t know about our audience’s attention

5 Things About My Audience: Riham Mustafa - International Finance Corporation

Jul 19, 2023

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8 min read

5 Things About My Audience: Riham Mustafa - International Finance Corporation

What we know and don’t know about our audience’s attention

5 Things About My Audience: John Stack - Science Museum Group

Jun 28, 2023

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8 min read

5 Things About My Audience: John Stack - Science Museum Group

What we know and don’t know about our audience’s attention