In the third part of our new series, we nerd out about story formats, and why they are so essential for keeping people's attention.
In the second part of our new series, we share two simple tips for finding unique and interesting stories
In the first part of our new series, we explain why so much of B2B marketing looks and feels so flat.
We're launching a new series sharing all our years of experience in story-finding, and explaining why story-finding is not the same as story-telling
If you want to be a leading voice in an emerging sector, the key is creating the rhythm that brings it together
If your sector is diffuse and unconnected, the trick is not to go broad, but to go niche.
Your brand is not a logo, it's a social construct - if you want to change it, you need to create stories people will share.
If you work in sector that is complex to explain, remember the golden rule - show don't tell
If you want to stand out, think like a journalist or documentary maker, not a marketer.
Your B2B content needs to do more than just drive people down a funnel - it's fundamental to how you position yourself in your market
The competition for your B2B content isn't other B2B content - it's everything. So you can't afford to be dull.
Are you building what your audience wants, what you want, or what the algorithm wants?
